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In October of 1987, the stock market took a tumble that left investors shell-shocked. In the wake of that meltdown, John Templeton appeared on a panel of experts on the television show Wall Street Week to share his insights on recent events. There are valuable lessons to be gleaned from this footage, so we’re very thankful to our friends at Maryland Public Television for allowing us to repost excerpts here.

We recently unearthed this profile of John Templeton from the February 1960 edition of the Wilson College Bulletin.

Investment Counselor: Like Doctor, Lawyer

 John M. Templeton, M.A. (law) Balliol College, Oxford, has been president of Templeton, Dobbrow & Vance, Inc. for twenty years.

 The firm’s three founders, Templeton, Dobbrow and Vance, were not law partners, however, as the name might suggest, but rather investment counselors.

Forty-five minutes from Times Square via express subway and a commuter bus to the suburban community of Englewood, N.J. — across the Hudson from Spuyten Duyvil — is the headquarters office and research center of the firm.

Here, again, there is much that resembles a law office, for in the large house converted to offices there are some 20 rooms where men are hard at work preparing analyses of companies not unlike the way in which lawyers might go about preparing briefs. There is a large reference library to the right of the entrance as well as smaller collections of reference materials in the respective offices. One clue to the research center’s connection with matters financial is the “banker’s green” carpeting in office, reception room and library.

The semblance between investment counseling and the practice of law was affirmed by Mr. Templeton himself. “Our role as investment counsel in not unlike that of a doctor or a lawyer—except that there are no midnight emergencies,” he added with a twinkle in his eye.

“Much as a law firm has its specialists in various phases of law, we have specialists in the different types of investments: electronics, steel, transport, petroleum, etc. And our clients regard us as they would their doctor of their lawyer, with confidence. We, in turn, respect their confidence and confidences and treat them and their investment needs in an individual manner just as a doctor would treat the needs of those who come to him. The relationship between counselor and client is, and must be, highly personal since each client’s problems differ from those of all others,” he said.

There was something of a clinical atmosphere in Mr. Templeton’s office itself: leather covered furniture, white walls, unobtrusive décor. Yet the one desk in the room had a pile of reports nearly six inches high which Mr. Templeton said is about a normal day’s reading for him. Many of them are abstracts or summaries prepared by his staff.

One is impressed by the intensity with which everyone does his work. Mr. Templeton keeps up a rapid pace. He had just returned from seeing a client in Montreal and would have met his interviewer as early as 8 a.m. in downtown Manhattan if that had been preferred. The firm maintains consultation office in New York City and in Philadelphia for the convenience of its clients. Mr. Templeton is also president and director of the Axe-Templeton Growth Fund of Canada, Ltd., in Toronto, and five other mutual investment funds.

While Mr. Templeton and his family, plus a niece and two nephews, toured Europe this summer by Volkswagen bus (a party of ten!) he received periodic reports and digests from his office and tried to keep himself constantly informed of the investment markets at home and abroad.

The European tour itself was organized not unlike his own company—with “specialists” in charge of various phases of the operation. His son Jack planned the itinerary and chose the hotels. His niece Jill (a Wilson senior) handled the budget and currency side of the trip. His daughter Candy wrote the account of their journey. His two nephews, Harvey and Handly, were in charge of packing the bus, seating the passengers, and keeping the bus clean. His step-daughter Wendy took charge of food purchases. His step-son Mac was the tour’s photographer. And his son Kit, was appointed head of the “No Grapes” detail, otherwise known as the Ambassador of Better Relations.

“The children really took us on this trip,” Mr. Templeton explained. “It was theirs. The hardest part was for my wife and me to sit back and keep still.”

And did the children make mistakes?

“Well, the biggest mistake was really mine. They asked if they saved money on the food budget whether they would be allowed to keep the money they saved. I consented. As a result, we had too many picnic meals instead of eating in restaurants,” he admitted.

Investment counselors, such as Mr. Templeton, are primarily for those with $100,000 and more to invest. But for those with smaller investment capital, Mr. Templeton and others head up such mutual investment funds as Templeton & Liddell Fund, Inc., Nucleonics, Chemistry & Electronics Shares, Inc. and the aforementioned Axe-Templeton Growth Fund of Canada, Ltd.

Mr. Templeton has been a member of Wilson’s board of trustees since 1952. He is vice-chairman of the finance committee. To this group he brings his philosophy of investments, and, as one member has said, he also, from time to time, points up lessons in economics.

In addition to serving Wilson as a trustee, Mr. Templeton is also a trustee of Princeton Theological Seminary and of Englewood Hospital. He is a graduate of Yale, Class of 1934, and took his degree at Oxford as a Rhodes Scholar.

More today on this concept of orderliness that Templeton touches upon in Step 9 of The Templeton Plan, “Utilizing Two Principles of Success.” Here are two exercises that can boost your business acumen instantly if you can put them into practice.

Pretend you are sending a cable; that is one of the best methods for learning economy of speech. Cables are charged for by the word. Soon you will eliminate extraneous clauses, unnecessary words, and other forms of fuzzy thinking. You’ll begin to drive your points home with a force you never realized was within your power.

The persevering person will learn that in speaking and writing it is important to keep an outline in Continue Reading »

Though Step 9 of The Templeton Plan is called“Utilizing Two Principles of Success” it could perhaps more accurately be called “Utilizing Three Principles of Success” because it links perseverance with another quality that was important to Templeton: orderliness.

Perseverance in all your daily activities leads to the formation of an orderly mind instead of one that is full of loose ends. It leads to a mind that is purposeful and capable of planning ahead. It leads ultimately to success in life, because the habit of sticking to a given task, having now taken an interior form, helps you to convey facts more accurately and quickly.

If your thoughts are organized, you can explain more clearly to a customer the advantage of purchasing a particular stock. If you have an orderly mind, you can marshal your facts, present them with forceful logic, and persuade your client that one market position is superior to another… Continue Reading »

In today’s post we continue our look at The Templeton Plan with an examination of Step 9, “Utilizing Two Principles of Success.” This chapter has a great story about one of Templeton’s earliest business endeavors—one he undertook before entering the world of Wall Street and even before he went off to college: the always challenging door-to-door sales business.

Young Templeton’s ability to guide his own life was put to a severe test on his very first paid job away from his hometown. For a shy young man, selling magazine subscriptions door-to-door was agonizing work. He felt totally unsuited and wanted to quit. But it was the summer before he was to enter Yale; he was seventeen and in real need of money.

Few people in 1930 had money to buy anything, let alone “extras” such as magazines. For that reason, selling magazines required more than just a hard sell; it required all the skills of persuasion and all the perseverance and patience one possessed. The sales supervisors even told the salesmen to run from house to house so they would seem breathless with excitement when they approached a prospect—just to make the sales impact greater. Continue Reading »

Today we continue our look at The Templeton Plan with an examination of Step 9, “Utilizing Two Principles of Success.” In this step, we find two of Templeton’s favorite quotes on the principle of perseverance.

Quote 1:
“The difficult we do immediately. The impossible may take a little longer.”

Quote 2:
“He who floats with the current, who does not guide himself according to higher principles, who has no ideal, no convictions—a thing moved, instead of a living and moving being—an echo, not a voice.”—Swiss philosopher Henri Frédéric Amiel

Today we continue our look at The Templeton Plan with an examination of Step 9, “Utilizing Two Principles of Success.”

If there is a leading clue to Templeton’s outstanding success, it is that he always finishes what he begins. He perseveres. Unfortunately, the world is full of people who start a project and then, as it presents difficulties, either postpone it or abandon it entirely. Thus they have gained nothing from the work they did.

Some people will even go so far as to finish 90 percent of a project and then, distracted, move on to something else. Try to train yourself not to commit to a project lightly; then, once committed, finish it! Excellent results and a solid reputation come from the follow-through.

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